Direct Online Ordering & Web Menu POS System
Build your own high-margin direct delivery and pickup channel. Share custom web menu links on WhatsApp, Instagram, and Google Business to retain 100% of order revenue.
Summary
This page covers direct online ordering — a branded web ordering page with UPI checkout, letting customers order for pickup or delivery without paying aggregator commission.
It's for restaurants wanting WhatsApp order status updates and a channel that builds their own customer record, running on the same kitchen queue as counter and QR orders.
Branded web ordering page with UPI checkout
Give customers a sleek mobile menu page to order for takeaway or direct delivery with instant UPI and card payment options.
WhatsApp order notification & status tracking
Send automated order confirmation updates and delivery tracking links to customers directly on WhatsApp.
A branded ordering page that is not an aggregator listing
Orders placed through your own web page go straight to your kitchen without a marketplace commission — the same reason reducing Swiggy and Zomato commission usually starts with pushing repeat customers toward a direct channel.
Order status updates guests without a phone call to the counter
A guest who ordered for pickup or delivery gets a WhatsApp update as the order moves through the kitchen, which cuts down on the 'is my order ready' calls that interrupt counter staff during a rush.
Runs on the same menu and kitchen queue as the rest of Servyn
Orders from the direct ordering page land in the same kitchen display and order history as counter and QR orders — there is no separate system to match up at the end of the night.
A channel you actually control the customer relationship on
An aggregator order gives you the sale but not the customer relationship — the platform owns that guest's contact details. Orders through your own page build a guest record you can use for loyalty and repeat marketing.
UPI checkout built in, not bolted on through a third party
Payment on the direct ordering page runs through the same Cashfree-backed checkout used elsewhere in Servyn, so there is no separate payment gateway account to set up just for the online ordering channel.
Frequently asked questions
Does direct online ordering cost commission fees?
No. Servyn direct online ordering is 100% commission-free — you keep all order proceeds.
Does Servyn charge commission on orders placed through the direct ordering page?
No — direct online ordering runs on a flat subscription, not a per-order percentage, which is the structural difference from an aggregator listing.
Can customers pay online before the order reaches the kitchen?
Yes. UPI checkout is built into the ordering page, so the order is paid and confirmed before it prints to the kitchen.
Do I need a separate app for customers to place direct orders?
No — the ordering page works in a mobile browser, so there is no app for guests to download before they can order.
Try Servyn free
QR ordering, GST billing, kitchen display and inventory in one platform. No card required, no hardware to buy — tell us about your restaurant and we set it up with you.
Get Servyn free